I always find it morally confusing when my favourite artists cosy up with major brands. When Kenneth Anger made a promo film for Missoni, I didn’t know quite how to feel. Sure, I reported on it, but it made me feel icky.
David Lynch, in my opinion the greatest director of all time, has joined this new club de ick. From The Laughing Squid:
Limited-edition champagne bottles of Dom Pérignon 2003 and Rosé 2000 will feature labels designed by director David Lynch. The collaborative project is called The Power of Creation and it was recently launched at a party in Los Angeles, California. Both will be available to purchase at the end of 2012. The Dom Pérignon site describes their world and Lynch’s world as having the following points in common: “mystery, intensity, commitment, time, the constant reinvention of the self, and above all, absolute faith in the power of creation.”
You see? It’s icky! In the video (below), Lynch extols the virtues of drinking the product, and champions the ‘hard work’ that goes into its specific taste.
Am I alone in this? Is my general unease seeing stalwarts of the ‘avant garde’ and underworld film unite themselves with major products just me being pretentious?